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TAG Heuer is a Swiss luxury watch brand that has been making history since 1860.

Known for its innovation, precision, and performance, TAG Heuer has created some of the most iconic watches of all time.

Whether you are looking for a sporty chronograph, a smart watch, or a classic timepiece, TAG Heuer has a design for everyone.

In this guide, we will explore some of the best TAG Heuer watches and answer some of the most frequently asked questions about them, such as “How to find the best deals for TAG Heuer watches?”

What is the most iconic TAG Heuer watch?

One of the most iconic TAG Heuer watches is the Carrera, which was launched in 1963 by Jack Heuer, the grandson of the founder.

The Carrera was inspired by the legendary Carrera Panamericana race, which was considered to be the most dangerous and thrilling motor race in the world.

The Carrera was designed to be a reliable and elegant chronograph for professional drivers and sports enthusiasts.

It featured a clean and legible dial, a shock-resistant case, and a revolutionary movement that could measure 1/5th of a second.

The Carrera has evolved over the years, but it has always maintained its distinctive style and heritage.

Some of the most notable models include the Carrera Calibre 1887, which won the prestigious La Petite Aiguille award at the Grand Prix d’Horlogerie de Genève in 2010; the Carrera Calibre Heuer 02T, which is the world’s most affordable tourbillon chronograph; and the Carrera Chronograph Tourbillon, which is a limited edition model that celebrates the 60th anniversary of the Carrera.

The Carrera is also associated with some of the most famous celebrities and ambassadors of TAG Heuer, such as Steve McQueen, Leonardo DiCaprio, Madelyn Cline, Cristiano Ronaldo and Ryan Gosling.

What are some of the best TAG Heuer watches?

Besides the Carrera, there are many other TAG Heuer watches that have made their mark in history.

Here are some of them:


The Monaco was introduced in 1969 as the world’s first square-shaped automatic chronograph.

It was named after the glamorous Monaco Grand Prix and became an instant icon when it was worn by Steve McQueen in the movie Le Mans.

The Monaco features a distinctive blue dial with two subdials and a red chronograph hand.

It also has a water-resistant case and a sapphire crystal.

The Monaco has been reissued several times with different colors and movements, such as the Monaco Calibre 11, which pays tribute to the original model; the Monaco Calibre 12, which has a more modern design; and the Monaco V4, which has a revolutionary belt-driven movement.


The Aquaracer is TAG Heuer’s ultimate dive watch, which combines sporty elegance and technical performance.

It was launched in 2004 as a successor to the previous dive watches from TAG Heuer, such as the 2000 series and the Super Professional.

The Aquaracer has a water resistance of up to 300 meters and features a unidirectional rotating bezel, a screw-down crown, a luminescent dial and hands, and a scratch-resistant sapphire crystal.

The Aquaracer has various models for men and women, such as the Aquaracer Professional 200, which has a sleek design and an improved bezel; the Aquaracer Calibre 5, which has an automatic movement and a date window; and the Aquaracer Calibre S, which has an innovative electro-mechanical movement that can switch between time and chronograph modes.

Formula 1:

The Formula 1 is TAG Heuer’s tribute to the world of motor racing, which has been one of its main sources of inspiration since its inception.

The Formula 1 was launched in 1986 as an affordable and durable quartz watch that could withstand extreme conditions.

It had a stainless steel case with a fiberglass or plastic bezel, a rubber strap or a steel bracelet, and a colorful dial with three subdials.

The Formula 1 has been updated over time with new materials, designs and movements, such as the Formula 1 Calibre 16, which has an automatic chronograph movement; the Formula 1 X Gulf, which is a special edition model that celebrates the partnership between TAG Heuer and Gulf Oil; and the Formula 1 Solargraph, which is powered by solar energy.

How to find the best deals for TAG Heuer watches?

If you are looking for the best deals for TAG Heuer watches, you have several options to choose from.

You can buy them from authorized dealers, online retailers, private sellers or auction houses.

Each option has its own advantages and disadvantages, so you should do your research before making a purchase.

Here are some tips to help you find the best deals for TAG Heuer watches:

Authorized dealers:

Buying from an authorized dealer is the safest and most reliable way to get a new TAG Heuer watch.

You can be sure that the watch is authentic, comes with a warranty and has been serviced by qualified technicians.

You can also enjoy the benefits of customer service, after-sales support and loyalty programs.

However, buying from an authorized dealer may not be the cheapest option, as they have to follow the manufacturer’s suggested retail price (MSRP) and may not offer discounts or promotions.

List of Tag Heuer Authorized Dealers:

Online retailers:

Buying from an online retailer is a convenient and fast way to get a new or pre-owned TAG Heuer watch.

You can browse through a wide selection of models, compare prices and reviews, and order from anywhere in the world.

You can also find some great deals and discounts on online platforms, such as Google Shopping, which aggregates products from various sellers and shows you the best offers.

However, buying from an online retailer may not be the most secure option, as you have to be careful about the authenticity, condition and warranty of the watch.

You should always check the reputation and feedback of the seller, ask for detailed pictures and documents, and use a trusted payment method.

Private sellers:

Buying from a private seller is a risky but potentially rewarding way to get a vintage or rare TAG Heuer watch.

You can find some unique and collectible models that are no longer available in the market, such as the Heuer Autavia, the Heuer Monaco Chronomatic or the TAG Heuer Silverstone.

You can also negotiate the price and get a bargain if you are lucky.

However, buying from a private seller may not be the most trustworthy option, as you have to rely on their honesty and expertise.

You should always verify the authenticity, provenance and history of the watch, inspect it carefully for any signs of damage or tampering, and request a certificate of authenticity or an appraisal if possible.

Auction houses:

Buying from an auction house is an exciting and competitive way to get a valuable or historic TAG Heuer watch.

You can bid on some of the most sought-after and prestigious models that have been owned by celebrities, athletes or collectors, such as the Heuer Carrera 1158CHN that was gifted to Ferrari drivers by Jack Heuer, the TAG Heuer Monaco that was worn by Steve McQueen in Le Mans, or the TAG Heuer Carrera Calibre 1887 SpaceX that was worn by astronauts on board the Dragon spacecraft.

You can also enjoy the thrill of competing with other bidders and winning the auction.

However, buying from an auction house may not be the most affordable option, as you have to pay a buyer’s premium, taxes and shipping fees on top of the hammer price.

You should also do your homework before bidding, such as checking the condition report, reading the terms and conditions, and setting a budget limit.


TAG Heuer watches are among the best in the world, combining innovation, precision and performance with style, elegance and history.

Whether you are looking for a new or pre-owned model, you have many options to choose from.

You can buy them from authorized dealers, online retailers, private sellers or auction houses.

Each option has its own pros and cons, so you should weigh them carefully before making a decision.

No matter what you choose, you can be sure that you are getting a watch that will last for generations.